Coca-Cola - 'eKoCool'
Coca-Cola Company is likely to introduce 'eKOCool', the new eco-friendly innovation developed by its Indian arm Hindustan Coca-Cola Beverages, in urban areas.
Coca-Cola is currently piloting eKOCool in the upcountry Agra with 20 units, with plans to test-market 100 units across the country by the end of this year. In Agra, the company found that sales from the outlets that are using eKOCool have almost increased by five times.
On the bottling plant that Coca-Cola proposed to set up in Karnataka, its third in the neighbouring state with an incremental investment of Rs 550 crore, Kaul said the state government had assured 250 acre of land in Yadgir district. “It is still in a very initial stage and will take a few years for the plant to come up,” he while ruling out any possibility of setting up more plants down south.
Trivia:-
eKOCool is a chest cooler that operates exclusively through solar energy, and has a capacity to store two crates (48 no) of 300 ml Coca-Cola glass bottles. The product loaded into the cooler early morning or previous night is ready to be served chilled to consumers by 10.30 am in the morning. Besides, it offers value-added features like mobile charging and solar lantern charging systems.
